Italian fashion has never been so energetic as it is now! The year of 2015 is definitely the year of youth for Milan. And the most evident prove is the bold revamp at Emilio Pucci, which is directed by the extremely vibrant aesthetic of Massimo Giorgetti, the designer behind MSGM.
Resort 2016 – I won’t hide it, the Peter Dundas era wasn’t ground-breaking for me at this heritage brand. His super sleek Pucci women felt so unexciting and monotonous that there is no wonder why he left the house for Roberto Cavalli. However, tfirst collection of the new creative director, Massimo Giorgetti, has something that caught my eye. It made me look at Emilio Pucci from a totally new perspective. The designer of ultra-trendy MSGM brought an eccentric vibe into the house of kaleidoscopic prints and luxury goods – multi-colour fringe coats, florals and eye-killing colour combinations. Giorgetti’s side-buttoned blouses – a nod to the signature Pucci silk scarf – sat strangely on the body, while his one-shoulder button-downs featured elongated sleeves. Giorgetti has a sense of measure about eclecticism: his women didn’t look odd, but rather like the Clueless character which suddenly appeared in Milan.
SS16 – Massimo takes us to a utopian beach-side, where everything is possible. The sailor-girl theme was reflected in various shades of blue and the meticulously embroidered fish motifs ornamented tank-tops and dresses. Dreamy and romantic, but with a modernistic edge at the same time. The accessories, which caught my eye instantly, made the cut. The colourful, leather bucket bags made every outfit look electrifying, while the feather sandals had a playful twist. Just like the plexi sunglasses. Giorgetti is the real renaissance at Emilio Pucci, and 2016 already looks like a great year for the house!
Tagged: Designer, emilio Pucci, Fashion, Italy, Massimo Giorgetti, Modern, Resort 2016, SS16, Woman
