The impossible to pronounce CHEREVICHKIOTVICHKI (in Russian: Черевички от Bички ) stands for “a shoe by Victoria” in the old Slavic language, but said in a playful childish manner. The beautiful story of Cherevichkiotvichki begins in Lithuania where Victoria grew up surrounded by the remains of Soviet culture and the uprising of Baltic heritage. Born in the family of factory workers she grew up to be fascinated by the extinct utilitarian lifestyle and nurtured memories of her childhood past transforming them into series of everyday objects – shoes. This stunning self-taught shoemaker performs copious amounts of research empathizing traditional craftsman-ship between her London studio and the atelier in Italy. I am truly in love with this brand- the shoes feel so full of attitude, like if they had their own life! And the way the accessories are presented also feels unique.
